Products
The Haylo suite of products marries Haymarket’s healthcare expertise with leading data-driven advertising solutions to create custom programs for Pharma brands that reach both HCPs and consumers outside of our endemic network, across all digital devices.
Haylo HCP provides advertisers with the unique ability to reach their target HCPs at the 1:1 level. Using custom device-based and contextual audiences built with Haymarket’s 1st party opt-in data, you can activate non-endemic cross-device programs with full reporting at the individual HCP level.
Haylo Consumer offers advertisers a unique DTC solution that combines contextual history on Haymarket sites with our understanding of HCPs’ prescribing and diagnosis patterns to create custom audiences of patients, caregivers, and family members who have previously visited the HCP office locations that can be activated across all consumers’ digital touchpoints.
Haylo Rep creates a custom engagement program that allows brands to own a specialty SOV by mimicking a pharma rep. Through a connection with your sales CRM, Haymarket delivers custom advertising, email, and triggered messaging programs based on the specific content of the rep visit or target specialty.
