The Haylo suite of products marries Haymarket’s healthcare expertise with leading data-driven advertising solutions to create custom programs for Pharma brands that reach both HCPs and consumers outside of our endemic network, across all digital devices.
Haylo HCP provides advertisers with the unique ability to reach their target HCPs at the 1:1 level. Using custom device-based and contextual audiences built with Haymarket’s 1st party opt-in data, you can activate non-endemic cross-device programs with full reporting at the individual HCP level.
Haylo Consumer offers advertisers a unique DTC solution that combines contextual history on Haymarket sites with our understanding of HCPs’ prescribing and diagnosis patterns to create custom audiences of patients, caregivers, and family members who have previously visited the HCP office locations that can be activated across all consumers’ digital touchpoints.
Haylo Rep creates a custom engagement program that allows brands to own a specialty SOV by mimicking a pharma rep. Through a connection with your sales CRM, Haymarket delivers custom advertising, email, and triggered messaging programs based on the specific content of the rep visit or target specialty.
Guide decision making at the point of prescription by delivering messaging directly to HCPs as they work within leading EHR platforms.
Create custom media activation programs to engage with your brand’s entire medical care team from the PCP, referring specialty HCPs, and pharmacists to improve patient adherence and outcomes.
Extend digital campaigns to the physical world to reach healthcare audiences as they move throughout their day with data-driven DOOH campaigns delivered on premium screen types like billboards, hospital elevators, and transit screens.
Deliver high-impact video ads to connected TV-streaming devices to reach premium healthcare audiences within their favorite streaming apps and platforms like Roku, ABC, and AT&T TV.
Power your brand’s social media strategies using Haymarket’s proprietary audiences for engaging HCPs and Patients directly within leading social platforms.