Built on a foundation of data informed by more than 20 digital properties serving healthcare practitioners, guided by additional third-party data, and armed with technical resources that can both analyze and distribute to those audiences, Haylo is a new transformational data offering from Haymarket Media.
The Haymarket Medical Network consists of 18 websites catered to healthcare practitioners, including MPR, The Clinical Advisor and more than a dozen specialty-focused brands such as Cancer Therapy Advisor and Neurology Advisor. The network is also supplemented by four point-of-care apps.
Haylo is able to tie together content data from these brands and match it up with the profiles of more than 1.5 million healthcare practitioners to collect robust intelligence on what your target is most interested in. Add in valuable additional data points such as location and prescribing/diagnosis habits and you have all the ingredients to better understand and target your audience.