Device Level Data refers to the ability to connect specific categories of advertising data back to an individual digital identifier for custom reporting and analytics.

Digital out-of-home media, or DOOH media, refers to digital media that appears in environments accessible to the public. This includes digital billboards and outdoor signage, as well as networks of screens found in businesses like malls and healthcare providers.

Out of Home is any visual advertising media found outside of the home. This can include billboards and signs, ads on street furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema.