Key Product Terms
- Connected TV (CTV)
Connected TV is a television set that’s connected to the internet and facilitates the delivery of streaming video content. Ad placements run on Connected TVs are typically bought and sold more like digital video.
- Customer Data Platform (CDP)
A Customer Data Platform is a database technology built on a brand’s 1st party data, combined with other data sources – like CRM, DMP, or 3rd party – to create a unified profile for each consumer profile.
- Data Management Platform (DMP)
A Data Management Platform is software or technology that collects, houses, and sorts information. Buyers and sellers use this data to inform their digital transactions and business practices.
- Demand Side Platform (DSP)
A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.
- Device Level Data (1:1 Data)
Device Level Data refers to the ability to connect specific categories of advertising data back to an individual digital identifier for custom reporting and analytics.
- Digital Out of Home (DOOH)
Digital out-of-home media, or DOOH media, refers to digital media that appears in environments accessible to the public. This includes digital billboards and outdoor signage, as well as networks of screens found in businesses like malls and healthcare providers.
- Direct to Consumer (DTC)
New to Haymarket, Direct to Consumer programs allow for Pharma brands to engage with relevant consumers directly on their digital devices.
- Health Care Professionals (HCP)
Health Care Professionals are members of the medical community who have active NPI numbers through a valid registration with the NPPES.
- Identity Resolution
The process of combining multiple identifiers across devices and touchpoints with data points collected along the way to build a cohesive, omnichannel view of your consumers, so you can reach them when and where they are most likely to engage along the sales funnel.
- Out of Home (OOH)
Out of Home is any visual advertising media found outside of the home. This can include billboards and signs, ads on street furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema.