A Data Management Platform is software or technology that collects, houses, and sorts information. Buyers and sellers use this data to inform their digital transactions and business practices.

A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.

Health Care Professionals are members of the medical community who have active NPI numbers through a valid registration with the NPPES.