Connected TV is a television set that’s connected to the internet and facilitates the delivery of streaming video content. Ad placements run on Connected TVs are typically bought and sold more like digital video.

The process of combining multiple identifiers across devices and touchpoints with data points collected along the way to build a cohesive, omnichannel view of your consumers, so you can reach them when and where they are most likely to engage along the sales funnel.

A Customer Data Platform is a database technology built on a brand’s 1st party data, combined with other data sources – like CRM, DMP, or 3rd party – to create a unified profile for each consumer profile.